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Warner Bros. Presents
''Warner Bros. Presents'' is the umbrella title for three series telecast as part of the 1955-56 season on ABC: ''Cheyenne'', a new Western series that originated on ''Presents'', and two based on classic Warner Bros. films, ''Casablanca'' and ''Kings Row''.
While neither a critical or popular success,〔(''Warner Brothers Presents'' at The Museum of Broadcast Communications )〕 this wheel series is an historically important program. Perhaps most significantly, it is the first television program of any kind made by Warner Brothers. It was also the original home of ''Cheyenne'', the first hour-long television Western series and the first wholly original television series produced by a major Hollywood studio. It also allowed ABC, then a junior player in American television, to secure its first advertising contracts with commercial giants General Electric and tobacco company Liggett & Myers.〔
==Historical background==
At first, Warner Bros., like most other Hollywood studios, had seen television as a threat that it wished would disappear. Jack L. Warner tried to dismiss it as a mere passing fad, but by 1955 it was apparent that this was hardly the case. ABC had approached Warner Bros. about acquiring the rights to broadcast some of its relatively recent theatrical films, which were then not available for television broadcast. Instead, Warner saw a different potential for his company, inspired by ABC's ''Disneyland''. He believed that perhaps television could be used to cross-market upcoming Warner films. Thus he created a television department and promoted his son-in-law, William T. Orr, to the new position of Head of Television Production. The initial goal was to provide new short fiction which they could wrap around information about upcoming film projects.〔 Orr's first effort in that capacity was this program.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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